CFMOTO Teams Up With Oil Company

MOTOLube.

Yamaha has done it. Polaris has done it. CFMOTO becomes the latest manufacturer to adopt a recommended oil/ lubricant partner.

TOTAL HI PERF will now be the recommended lubricants partner for CFMOTO in the United States. TOTAL HI PERF products are formulated with advanced durability improvement technology, which results in enhanced powersports engine cleanliness. Total’s ambition is to get to net-zero emissions by 2050. So, Total is working to lower its greenhouse gas emissions and reduce the carbon intensity of its products by 60% worldwide by 2050.

Total Specialties USA and CFMOTO have had a partnership in China since 2012 for both first fill and service fill requirements. In September of 2019, the two companies entered into an Overseas Strategy Cooperation Master Agreement, making Total Hi-Perf engine oil the recommended lubricants supplier for CFMOTO’s overseas network.

“We have been a trusted partner across the world to CFMOTO. At Total, we share the same beliefs and values as our partner; that innovation and sustainability are the pivotal drivers of growth in this segment and our products and offerings stand true to this. We are excited for the opportunity to grow our business together here in the United States and meet the needs of the powersports market with a superior lubricant formula,” said Franck Bagouet, Senior VP of Lubricants for Total Specialties USA.

“We see this strategic alliance between CFMOTO and Total Specialties USA, Inc., as win-win for everyone, especially our dealers and riders. Customers in the United States now have a highly engineered engine oil that they can use in their CFMOTO ATVs and side-by-sides with full confidence because it comes with our stamp of approval,” said Jake Mirabal, Director of PG&A for CFMOTO Powersports, Inc.

Zhejiang CFMOTO Power Co. develops, manufactures, markets and delivers reliable and cost-effective motorcycles, all-terrain vehicles, side-by-side utility vehicles, and powersports engines, parts, gears and accessories. CFMOTO USA is the exclusive motorcycle supplier for the Chinese Ambassador Guard and is also the partner and distributor of KTM in China. It is now represented in more than 100 countries globally, either directly by local affiliates or through the intermediate of independent dealers.