Race a Yamaha. Get rewards. Yamaha Motor Corp., USA, pledges over $100,000 in Side-by-Side (SxS) and ATV bLU cRU championship racing bonuses for the 2020 season, including $10,000 for a first-place finish in a YXZ1000R or YXZ1000R SS (Sport Shift) at the 2020 King of the Hammers (KOH) race on February 2. All qualified and […] More »

Wall inductees. Yamaha Motor Corp., USA, continued its storied tradition of recognizing Yamaha bLU cRU racers who won motorsports championships during a special Wall of Champions ceremony held in Atlanta, Georgia, on Wednesday, December 18. With more than 150 Yamaha employees in attendance, the company honored eight inductees who won professional championships in the 2019 […] More »

blU cRU looking good. Yamaha Motor Corp., USA, announces several ATV and Side-by-Side (SxS) bLU cRU racers look to clinch championships as many series approach their final rounds and the Grand National Cross Country (GNCC) circuit ramps back up after its summer hiatus. Already wrapping their season up and dominating the top three spots in […] More »

bLU cRU is looking for black and white checkers! Yamaha Motor Corp., USA, supported ATV and Side-by-Side (SxS) racers are taking an early lead in 2019, kicking off a number of series with notable bLU cRU wins already this year. “There’s no secret to success other than the power, performance, and durability Yamaha provides, combined […] More »

Excitement incarnate. Many of us use ATVs for racing and competition. While it’s a fun, family activity rife with excitement and camaraderie; most of the manufacturers actually reward riders for competing on their equipment. Take Yamaha for example- Yamaha’s latest bLU cRU program offers racing bonuses ranging from $15,000 to winning a YXZ1000R for eligible […] More »

Yamaha Motor Corp., USA, announces its factory-supported and bLU cRU ATV and Side-by-Side (SxS) racers are already topping podiums in multiple series across the nation, leading their Yamaha YXZ1000R pure sport SxS and YFZ450R sport ATV vehicles to wins at the outset of the 2017 racing season.   “We knew going into the season our […] More »