The Trusted Resource’s humble beginnings. These days anyone can check the value of an ATV/ UTV using Kelley’s Blue Book but did you know the brand started not as a publication but a used car lot selling Ford Model Ts in LA? Les Kelley and his brother Buster, in the early 1920s, began printing up […] More »

Navigate, capture and share your adventures like never before. Off-roaders crave nothing more than getting off the beaten path and navigating their way through a new trail. Now for the first time, enthusiasts can capture their entire experience with vibrant video and photos using the all-new Magellan TRX7 CS. The TRX7 CS is the first-ever […] More »

Better than new. The first company in the world to successfully electroplate onto aluminum substrates, WI’s own US Chrome has plated well over 1,000,000 cylinder bores since 1979. Perhaps even more amazing, the company has been in the plating industry since 1940! While their NiCom process is endorsed by performance racing icons such as Mercury […] More »

Road Free indeed! If you’re considering converting your ATV or UTV’s tires to tracks, there’s a good possibility you’re familiar with the name Camso/ Road Free Company. But did you know the company more than 7,500 employees spread over 26 countries around the world, with close to 200 people working in R&D, including a dedicated […] More »

Mahindra UTV cooming soon. According to a recent interview in Barron’s with Pawan Goenka, managing director at India’s Mahindra & Mahindra, it looks like they will be the latest tractor manufacturer to enter the lucrative and competitive UTV sector. While Mahindra already has seven businesses in the United States; the oldest being the tractor business, […] More »

40-years strong. Aftermarket ATV suspension manufacturer FOX also makes high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs. They’ve been around since 1974 and are one of the only suspension brands that offer air sprung (no internal metal spring) ATV shocks. Bonus Fact: These […] More »

Global brand fueling enthusiasts worldwide. Hisun Motors if often lumped into the category of a Chinese ATV company but unlike the no-name machines that flooded the market a few years ago, they have been well established and boast a reputation for quality. They’ve been around since the 1980s, work from their own built 7.1 million-square-foot […] More »