Volunteering their own time. Yamaha Motor Corp., USA, employees continued their annual tradition of volunteering under the Yamaha Outdoor Access Initiative (OAI) in support of work projects on public lands – this year in both California and Georgia. “Yamaha employees are investing personal time and actively working to protect access to land for outdoor recreation,” […] More »

Lots of brands about to merge. Our ATVs are about to come with a few less names stamped on individual components thanks to a move by Honda. The Japanese juggernaut recently purchased up remaining stock of Keihin (carburetors), Nissin (brakes) and Showa (suspension). The new single entity will be known only as Hitachi Automotive Systems. […] More »

Alphabet soup time. In a marketing move even we can’t quite rationalize, BRP and PBR have partnered up. Specifically the Can-Am Off-Road brand and Professional Bull Riders have entered a multi-year partnership. The move brings together two of the most prominent brands within the ranching, farming, and cowboy world. The two entities will celebrate the […] More »

Odes UTVs get a new US distributor. You may not think you know of SC Autosports but you probably do – These manufactures, assembles and distributes off-road vehicles for side-by-side brands such as Bennche, Massimo and Linhai from its 325,000 square-foot facility in Garland, Texas. Now it’s looking like they are taking on a fellow […] More »

We’re only days away. The upper echelon performance SxS segment is the hottest trend in the industry right now and we’re mere days away from a new competitor throwing its hat into the arena. While it hasn’t been confirmed and Kawasaki’s official trailer (below) is pretty cryptic, the safe bet is Team Green is about […] More »

Ribbon cutting ceremony. There are parts of the US where ATV/ UTV trails are a major tourist attraction and for the indystry this is great news indeed. 10 new campsites specifically designed for side-by-side and ATV trail riders is yet another step forward in Pittsville County’s (Wisconsin) goal to increase its off-road tourism business. The […] More »

Polaris steps up to aid in Hurricane Dorian relief. Polaris RANGER has deployed all-new RANGER 1000 vehicles to support Team Rubicon, a veteran-led disaster response organization, to aid their relief efforts following Hurricane Dorian. Hurricane Dorian hit the islands of the Bahamas as a category five hurricane earlier this month, devastating communities with flooding that […] More »