Still going… We all know their logo and have used their products at one time or another but did you know Energizer was founded back in 1896 as the American Electrical Novelty & Manufacturing Company. While they’re most known for their batteries, the company has made some interesting acquisitions throughout the years: Schick razors and […] More »

Global growth predicted. According to Global Marketing Insights, the ATV industry is expected to do nothing but grow for the next six years. In fact they state that the ATV Market share is expected to reach USD 8 billion by 2024 . Utility machines will account for highest revenue share in the ATV market crossing […] More »

Wearing the future on your head. Long dead are the days of helmets being constructed of a a slab of curved fiberglass with a layer of foam for impact absorption. Take LS2’s MX470 Subverter helmet for example; it uses a shell of Kinetic Polymer Alloy (KPA) which consists of synthetic fibers manipulated on a nano […] More »

Coming in a little low. 2017’s First Quarter (Q1) sales states for the US of A are in the books- 40,757 all-terrain vehicles were sold to customers in the United States between January and March 2017. Keep in mind that this number does not include Side-by-Sides, amphibious ATVs (AATVs) or UTVs from companies like John […] More »

When your name becomes the name. Polaris is a pretty popular ATV manufacturer both in the United States and all over the world. Just how so? To the point where in many countries, particularly those around the Middle East, actually refer to all ATVs as a “Polaris” much in the way Americans call a photocopy […] More »

First of its kind. Last of its kind. All ATVs were single-cylinder until 1987 when Yamaha released the Banshee. It made use of a 349cc, 2-stroke, liquid cooled, twin-cylinder engine configuration. While many manufacturers have since followed up with twin cylinder engines in the time since, the Banshee remains the only factory 2 cylinder 2-stroke […] More »

Red means stop! While it’s easy to assume that the value of brake lights in the realm of ATVing was fairly obvious from the onset. After all, dim and low-light night riding is generally a staple in the off-roading arena. Not so! Tail lights were strictly optional throughout most of the 80s and brake lights […] More »