Tag: Industry

Latest member of the Storm Series. ITP announced the launch of the new Cyclone wheel for ATVs and side-by-side vehicles. The eight-spoke wheel features custom color accents and ROCK ARMOR technology that delivers enhanced performance and dramatic finishes for unique style and design. “The Cyclone wheel is ITP’s latest addition to its Storm Series collection,” […] More »

They turn 70. We get a gift. Warn Industries has an important anniversary this year. The Oregon-based manufacturer, best known for truck and powersports accessories, is celebrating 70 years in business and will offer a host of special items throughout the year to commemorate the milestone. The festivities will kick off at Easter Jeep Safari […] More »

Wearing the future on your head. Long dead are the days of helmets being constructed of a a slab of curved fiberglass with a layer of foam for impact absorption. Take LS2’s MX470 Subverter helmet for example; it uses a shell of Kinetic Polymer Alloy (KPA) which consists of synthetic fibers manipulated on a nano […] More »

39 years old and still going strong thanks to Polaris. Glamis has become a Polaris town. Polaris Industries Inc., in partnership with the LeBlanc family, has announced the completed purchase of the 166-acres of land and buildings associated with the historic Glamis Beach Store in Glamis, California. “For the rider and dunes community, the iconic […] More »

A different kind of holiday. National Hunting and Fishing Day (NHF Day) comes once a year and serves as the most effective grassroots effort ever taken to promote outdoor sports and conservation. Yamaha, through its relationships with organizations such as Ducks Unlimited, Rocky Mountain Elk Foundation, Safari Club International, Buckmasters, Tread Lightly!, National Wild Turkey […] More »

Be on the lookout for this new look. Perhaps you are familiar with Reading, Pennsylvania’s SBS and their Friction line of brake products? If not, you may be in the near future as the domestic brand has announced a brand new global platform. Part of this new initiative will include all new packaging to better […] More »

The fast things of Italy have to be able to stop too. Considered the upper echelon on braking performance the world over (and yes they do make ATV brakes), Brembo announced that it has broken ground on a new manufacturing plant in Curno, Italy. The new building will host Brembo’s new Carbon Factory, a flagship […] More »