Making it happen for the holidays. As a part of Polaris joining the Army & Air Force Exchange Service (AAFES), the company co-sponsored a vehicle giveaway where Dylan Schallenberger, U.S. Army Staff Sergeant, was selected as the winner of an all-new Polaris GENERAL 1000. While corresponding with Dylan to arrange pick-up of his Polaris GENERAL, […] More »

Good cause. Freedom Powersports of Decatur, Texasis donating a 2020 Can-Am Defender today (Dec 6th) to Veterans Xtreme Adventures (VXA), which is an organization that helps Texas-area veterans reintegrate into society after proudly serving their nation. The donated vehicle will be a key tool to deliver on the organization’s mission to provide outdoor recreational therapy […] More »

A Raptor in sheep’s clothing? Tesla has been in the news of late for the announcement of their high-tech Mars-trekking electric truck, the Cybertruck. While crowds oohed and ahhed at the new machine, a casual Elon Musk added, “We also made an ATV.” They’re calling it, fittingly, the Cyberquad and according to Tweets by Musk […] More »

Fully synthetic, high performance. Yamaha Motor Corp., USA, today introduces the GP Racing Spec and Hi-Performance full synthetic Yamalube engine oils for superior performance applications. Yamalube is the only oil specifically made for the unique demands, operating characteristics, and specifications of Yamaha engines. These two new additions round out the Yamalube engine oil lineup, providing […] More »

In the books. Justin Lambert won the 52nd SCORE Baja 1000 UTV overall and was 29th overall in the 800-mile race, scoring the Pro Turbo UTV win for Polaris. The #2918 pilot finished in 21 hours and 42.687 seconds and crossed the finish line almost 19 minutes ahead of Wayne Matlock in another Polaris Turbo. […] More »

Customs cometh. Polaris Off Road, the world leader in powersports and off-road innovation, today announced United We Ride – a partnership and fundraising effort with the Diesel Brothers that honors our nation’s military, police and fire departments. The program is highlighted by a Diesel Brothers’ customized series of recently launched Polaris machines. Each machine has […] More »

Alphabet soup time. In a marketing move even we can’t quite rationalize, BRP and PBR have partnered up. Specifically the Can-Am Off-Road brand and Professional Bull Riders have entered a multi-year partnership. The move brings together two of the most prominent brands within the ranching, farming, and cowboy world. The two entities will celebrate the […] More »