Shaping up to be a good one! We’re only a few days away from 2024 so it seems a good opportunity to take a look at the racing action ahead. MX Sports Pro Racing and the ATV Promoters Group announced the schedule for the 2024 ATV Motocross National Championship Series (ATVMX), an AMA National Championship. […] More »
Tough races need tough recovery. King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. WARN Industries and Factor 55 have been named the official winch partner and the official winch recovery gear partners of the 2024 Progressive King of the Hammers […] More »
Rebuilding and relaunching to bring you more action. We get it! Winter can be long and trying but MAVTV is doing their part to make the time out of the saddle for many us less painful. MAVTV has announced that decorated media executive CJ Olivares will lead the company with a new strategy focused on […] More »
This one hurts even from afar. When it comes to competition on the grand scale, pros can often make it all look so easy. There isn’t a person alive who hasn’t watched sports at home on the recliner and thought, well I could do that. The truth of the matter, though, is performing at competition […] More »
A hard fought victory for Polaris. For the second year in a row, Polaris was victorious at the Baja 1000, as Polaris Factory Racing driver Cayden MacCachren captured his first win of the season at the historic event. In addition to MacCachren’s UTV Overall victory, teammate Brock Heger finished in third place, earning the necessary […] More »
Take the thinking out of drinking. Who among us hasn’t gotten thirsty out on the trails? Hot weather, physical exertion, dust and grit… Must of us have an idea that by the time we feel thirsty, dehydration has already taken hold but did you know “THIRSTY = DEHYDRATED” – the fact is, the minute you […] More »
From a sketch to a real life monster, Can-Am takes us behind the scenes. Have you ever wondered how a company turns an idea into a machine you can purchase from your local dealer? In the case of the Maverick R, they aren’t just sketching up some new plastics and calling it a day, either. […] More »