The secret of branding. The SxS market is hot right now! How hot? There are over 75 side-by-side brands at present and the list is growing constantly. However, starting a manufacturing facility from the ground up can often be a daunting task even for companies with preexisting distribution networks. The solution for many companies is […] More »

BRP has conquered dirt and snow. Next stop? Water! We here in the off-road game know BRP group through their ATV/ SxS brand Can-Am but BRP is a North American conglomerate with a whole bunch of interesting brands on their spreadsheet. Some of the other notables include Ski-Doo Snowmobiles, Sea-Doo Watercraft, Evinrude Outboard Engines, Rotax […] More »

A brand new 2-Stroke quad? Yup! The last production 2-stroke was the Yamaha Banshee, which ceased production in 2006. However, resourceful ATV enthusiasts still have the option to run a brand new performance tuned 2-stroke thanks to a company called Panthera Motor Sports out of Quebec. Calling it the PM07-18, this 550cc monster puts out […] More »

Remember the end of the movie ALIENS? It seems like something straight out of science fiction, or out of a superhero movie at the very least, but humans being assisted by robotic suits is sweeping the manufacturing industry. While assembly lines and robotics have revolutionized the way equipment like our automobiles and ATVs are manufactured, […] More »

Michelin wants in. The brand Camso may not ring any immediate bells for you but they’ve been around since 1982 and boasts being the market leader in rubber tracks for farm equipment, snowmobiles, ATVs and Side-by-Sides. Michelin announced that it has acquired Camso, the Quebec-based manufacturer, in a deal that will allow the two companies […] More »

Warn’s newest winch hopes to be a game-changer. Warn Industries, no stranger to powersports winches, is about to release a new series of winch that hopes to revolutionize what we think possible. Calling it the AXON, this new system will make use of what they call the Motactor — a combination of a powerful motor […] More »

Carb control. The name Walbro may not be on the tip of your tongue when you think of the fuel system in your ATV but the company has been around since 1950 and, regardless of the name stamped on your machine’s carb, there’s a very good chance they played a roll in the technology. The […] More »