Everything’s bigger in Texas. Imagine you’re a dealer and the manufacturer you carry tells you they have a new machine that’s badass coming out. Would it get you more amped to simply take their word for that or to go put it through its paces in the environment it’s built to tackle? Kubota Tractor Corporation […] More »

You down with M-A-P? Starting July 9th of this year, Wiseco Performance Products will roll out a newly created Minimum Advertised Price (MAP) Policy for its Powersports products. What this means to consumers is less swing in advertised pricing from one retailer to the next. Minimum Advertised Price is an agreement between suppliers and retailers […] More »

The clock is always ticking. Before we’re even halfway through the calendar year, ATV manufacturers are busy announcing their next year offerings. Given the lead in time to to import models from factories all around the globe, the time it takes for dealers to assemble and set up said vehicles, and for parts support to […] More »

The US Army will take 20 please. Team Polaris and its advanced MRZR X multi-mode vehicle platform have been selected by the U.S. Army to be one of the robotic systems used by infantry brigade combat teams for the next year of trials as part of the Squad Multipurpose Equipment Transport (SMET) program. The MRZR […] More »

Global growth predicted. According to Global Marketing Insights, the ATV industry is expected to do nothing but grow for the next six years. In fact they state that the ATV Market share is expected to reach USD 8 billion by 2024 . Utility machines will account for highest revenue share in the ATV market crossing […] More »

Ensuring you’re in good hands at the beach. Polaris has teamed up with Red Bull for the Red Bull Surf + Rescue Competition happening in July where four teams of professional lifeguards will compete against one another for the crown of the champion patrol on the Mid-Atlantic Coast. The winning team will receive a 2018 […] More »

It was 20-years ago today! We like to think of the popularity of the side-by-side as a fairly young trend but Polaris is proudly celebrating 20-years of RANGER production. Of course, back then the RANGER wasn’t the same as what we’ve come to know. In 1998 Polaris revolutionized the side-by-side category by debuting the RANGER […] More »