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RIP Quad Magazine

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  #11  
Old 11-10-2009 | 08:02 AM
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Hey Roofer, looks like we were in the same boat. Paid for a two year subscription(last year) and recently got a renewal notice. Guess I'll stick to online stuff. Was always nice to have back issues for reading material in the bathroom.
 
  #12  
Old 11-10-2009 | 11:10 AM
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Originally Posted by Roofer
I liked the mags. I usually got dirtwheels or atvmagazine, but they all made me mad. I would send a payment for a two year subscription and after one year they would be calling me saying my subscription was up....and they would still send the mags.

Very poorly run, IMO, and they obviously spend WAY too much on advertising. The calling was relentless. They called day and night, I just quit answering. It took almost 3 weeks of two calls a day, to stop calling.

It sad to see them go down, but they are digging their own hole just like the Strib.
The reason they want you to reup your sub even though you have a year left is because they can charge more for their advertising if they can show they have a lot of people with multi year subscriptions. They don't make their money on the $15 you pay for your sub, that pays for postage. They make their money on what they can charge Polaris and Kitty Cat to advertise in their mag.
 
  #13  
Old 11-10-2009 | 12:12 PM
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I've been getting Dirt Wheels on and off since it came out. And its still going strong. People love to hate on DW but they do run a nice mag........

Quad started out promising......I gave Quad a chance a got a two year subscription last year....... No less than two months in the magazine got REALLY small..... My wife started calling it "The Quad pamphlet" when it arrived each month......

Sadly the economy is bad..... From what I hear Quad was not being run very well the last couple years as they spent too much too soon in an attempt to grab too much market share. In a good economy, this is a good idea sometimes. But you cannot force grow your business beyond its limits based on credit in a bad economy, it will crash......

It is very hard to keep anything going in this economy...even a perfectly run top notch business can struggle. Quad is just another casualty of the state of the World's economy......

Magazines were struggling to get by before the economy tanked with the Internet taking over all print. Now these days.....forget it..... no one is going to spend money on paper they don't need or want to recycle.
 
  #14  
Old 11-10-2009 | 01:05 PM
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Originally Posted by tregtom
The reason they want you to reup your sub even though you have a year left is because they can charge more for their advertising if they can show they have a lot of people with multi year subscriptions. They don't make their money on the $15 you pay for your sub, that pays for postage. They make their money on what they can charge Polaris and Kitty Cat to advertise in their mag.
Got it. That makes sense.

You can always tell who is the biggest contributor.....They are atv of the year and they have the back cover advertisement also.
 
  #15  
Old 11-10-2009 | 03:45 PM
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Originally Posted by Roofer
Got it. That makes sense.

You can always tell who is the biggest contributor.....They are atv of the year and they have the back cover advertisement also.

Yet Yamaha wins almost every single shootout. wierd.
 
  #16  
Old 11-10-2009 | 04:07 PM
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Reader's Digest, which has published every month for 150 years, is in chapter 11. Thats how bad it is.
 
  #17  
Old 11-10-2009 | 04:19 PM
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Originally Posted by bitterfitter
Yet Yamaha wins almost every single shootout. wierd.
There is a reason for that!
 
  #18  
Old 11-10-2009 | 05:03 PM
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Hey- I've got nothing against Yamaha, but really??

Keep on drinkin the cool aid. LOL
 
  #19  
Old 11-10-2009 | 07:08 PM
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I get the Canadian mag "ATV Trail Rider" in my mailbox.
....Caper.........
 
  #20  
Old 11-11-2009 | 10:49 AM
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Originally Posted by bitterfitter
Yet Yamaha wins almost every single shootout. wierd.
I subscribed (and continue to subscribe) to Dirt Wheels before Quad magazine began publishing. I grabbed the very first Quad Mag when it hits the newstands, and immediately subscribed to it, too.

Quad-IMHO-was much better written/edited, and, most importantly, featured unbiased reporting.

Dirt Wheels has always seemed to be more of a Yamaha sales brochure than anything else.

To DW's credit, in the current issue, they did rate the Kawasaki Prairie 360 over the Yamaha Grizzly 350.

Don't know why the Suzuki King Quad 400 was not included in their comparison (probably because they knew it would win--lol!!). Hey-I'm biased. But at least I'm honest about it...
 


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