Sales figures for ATV's this year

Honda 182,000
Polaris 157,700
Yamaha 145,600
Kawasaki 42,500
Artic Cat 42,500
Suzuki 30,300
Bombardier 5,700

Total
606,300

Retail unit sales figures as of Oct 31, 2002
Source: Ehlert Powersports Business

 

3TV,

According to our demographic surveys 50 - 97% of all online ATV enthusiasts do not subscribe to an ATV print Magazine. Effective marketing has a lot to do with sales and bombardier seldom advertises online. So there is a whole (HUGE) group of atvers that never see their ads in the print magazines. And then you have all the foreign Countries where you can't go down to a corner 7-11 and buy a mag off the shelf--how do you reach them? Online, of course.

These companies who want to sell more product need to realize they have to budget as much for online advertising, if not more, than what they spend on other forms of media. Honda is number 1 in sales and is our most frequent and largest advertiser. That says something.

 

And to think the bomber is still the the most revered quad out there and yes some one was stoned when they did the traxter. but also you have to look at the diff in line size!

 

I would have never thought this.

Artic Cat at 42,500 vrs Suzuki 30,300.

If I was to bet I would have thought Suzuki would have sold more.

Chet

 

YEAH, what Chet just said[img]i/expressions/face-icon-small-shocked.gif[/img]

 

Suzuki has a lot of ground to regain. They were practically out of this thing until just the last two years.
How much market share can they work up to? I think Suzuki could/should be at least 15%. That means they could hit 100K if things go their way and they keep coming out with more great new quads. These numbers reaffirm my personal need for Yamaha. Built concrete forms for the shop today..Graded the track and built up berms,,,Cold windy day.

 

Kawasaki 42,500 , I wonder how much that will change?

 

Bombardier 5,700 - No surprise........ Machines run well, but look like crap!! I've seen little kids compose better colour schemes!

 

Does anyone know the figures for 2001 and 2000??

 

So the Honda big wigs are laughing all the way to the bank....hahahaha like we need the hassles of a big bore quad and the idiot customers that follow. We still outsold everyone else and we didn't have to put out a deffective quad with crappy parts...

not surprised at the figures except arctic cat...WOW where are all these quads?