Category: Company-Information

Rocky Mountain is back! Rocky Mountain ATV/MC will continue its longstanding relationship with Racer Productions as the 2018 Feature/TV Sponsor of the AMSOIL Grand National Cross Country Series, an AMA National Championship. The sponsorship includes the continuing direct support of competitors through the Fast Track Pre-Registration program, powered by Rocky Mountain ATV/MC’s Race Gas program. […] More »

The fast things of Italy have to be able to stop too. Considered the upper echelon on braking performance the world over (and yes they do make ATV brakes), Brembo announced that it has broken ground on a new manufacturing plant in Curno, Italy. The new building will host Brembo’s new Carbon Factory, a flagship […] More »

New oil from BRP. BRP is introducing a new XPS oil to meet the demands of high-performance off-road engines, including turbo and supercharged engines. XPS 4T 10W-50 is formulated specifically for the higher stress these engines experience, especially when used in warm temperature climates. XPS 4T 10W-50 is blended using the highest quality synthetic base […] More »

Something big on the horizon. Evidently the industry needs to make way for another brand of SxS aiming for the big guns. This one is called Roxor Off-Road but before you mistakenly assume they are just a new upstart trying to squeeze their way in, they are actually the off-road branch of India’s Mahindra. These […] More »

Quality and country are not synonymous. Dear ATVC: After looking at your coverage of the CFMoto Z10, I think this is going to be a game changer. Especially if it is priced right. My question is why don’t more Chinese companies take advantage of this untapped market? Traditionally off-brand Chinese manufacturers have “played it safe” […] More »

Q4 finds a continually growing Polaris. Polaris Industries reported record fourth quarter 2017 sales of $1,431 million, up 18 percent from $1,218 million for the fourth quarter of 2016. Adjusted sales for the fourth quarter of 2017 were $1,430 million, up 17 percent from the prior year period. The company reported fourth quarter 2017 net […] More »

Mullet not included. These days Honda’s off-road racing efforts are never to be underestimated but they pale in comparison to the coolness and domination they enjoyed back in the 1980s and 90s. Amazingly enough it appears fans of such things are going to be able to experience a small taste of what it felt like […] More »