New cooler company says its products are designed for the rigors of powersports. Hold onto your flip flops because Bob The Cooler Co. officially kicked off its North American brand launch on Tuesday, October 24. The cooler company plans to “knock the socks off” the action sports market (AKA we powersports junkies) with a campaign […] More »

Rolling down the street. Dear ATVC: What wheels and tires are these in this photo? I’d be looking to put them on a Raptor 700. They look cool for around the block cruising. Any idea how hard they would be on the bearings up front? Thanks. These setups are getting harder and harder to find […] More »

Quad Logic is setting goals for 2021. In a climate where it seems like all that we hear about are economic slowdowns and shutdowns, it’s good to receive word that Ramsey, MN’s Quad Logic is carrying over 2,000 quality ATV and UTV products and will not be slowing down in 2021. For 2021, Quad Logic […] More »

Neat, sweet and thanks to cold feet. With summer slowing down, it’s natural to start thinking about those scenic cruises of fall and winter. We are big fans of the heated garments from the company Volt. Their flannels are incredible for the cooler fall temps and their coats make deep winter cold rides downright blissful. […] More »

Let me get that for you. Imagine it- the weather is right. The trails are right. Your machine is dialed in. Only one thing stands in the way of you and adventure: the circus act that is setting up the ramps and driving your SxS into the bed of your truck. If, like us, that […] More »

Wearing the future on your head. Long dead are the days of helmets being constructed of a a slab of curved fiberglass with a layer of foam for impact absorption. Take LS2’s MX470 Subverter helmet for example; it uses a shell of Kinetic Polymer Alloy (KPA) which consists of synthetic fibers manipulated on a nano […] More »

32-years experience and counting. FEMO ENTERPRISE CO., LTD. has been manufacturing and exporting automotive and ATV engines since 1985 but it wasn’t until 2010 that the company established its own in-house brand: BEARINGWORX. BEARINGWORX offers an ever expanding line of off-road hard products such as bearing kits, fork bushing kits, engine oil seal kits, gasket […] More »