Yamaha OAI Hooks Up National Museum of Forest Service History

Yamaha wants to make sure when one visits the National Museum of Forest Service History, motorized recreation remains a staple within the legacy.

Yamaha Motor Corp., USA, has announced that it will be the exclusive motorized recreation sponsor of the Recreation exhibit at the National Conservation Legacy Center (“Center”) of the National Museum of Forest Service History (Museum) through a grant from the Yamaha Outdoor Access Initiative (Yamaha OAI). The Recreation exhibit will focus on the many aspects of outdoor recreation along with its value to and reliance on land stewardship and conservation efforts to protect access to public lands.

“User education is fundamental to securing access to public land for outdoor and motorized recreation and this opportunity at the National Conservation Legacy Center is a compelling example of the Yamaha Outdoor Access Initiative mission,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “The National Conservation Legacy Center’s recreation exhibit is a creative, educational experience, and Yamaha’s support further demonstrates the OHV community’s commitment to a sustainable future of outdoor recreation for all types of users.”

With motorized recreation featured along with other recreation opportunities on public lands, the exhibit will be designed as an intuitive and interactive educational presentation led through personal storytelling to ignite visitors’ curiosity about outdoor recreation, illustrating the importance of responsible motorized recreation in land stewardship in a memorable and engaging way. Combining leading museum education science technology with the Museum’s extensive Collection of objects representing America’s unique commitment to public land, visitors will leave the Center informed and inspired with a renewed understanding of their personal connection to our country’s rich heritage in the outdoors.

Located in Missoula, MT, surrounded by some of the country’s most notable public lands, the Center is expected to open in Fall 2025. With the Yamaha OAI grant, Yamaha becomes a major sponsor of the Recreation exhibit for 10 years.

“As a leader in creating, defending and improving access to land for outdoor and motorized recreation, Yamaha was a natural partner for the National Conservancy Legacy Center to help us tell the stories of public land users,” said Lisa Tate, Museum Executive Director. “Our long-term goals for this partnership are to evolve and enhance the experience of our visitors with fresh and different perspectives from outdoor recreation to further our mission of education and appreciation of our country’s precious land resources.”