All of my Yamaha-owning friends call it "Bomb-the-queer". This could also be jealousy talking as they're wrenching on carb boots, axle nuts, and other little things while I'm sitting on my idling machine waiting for their asses to go riding...

 

I have been to the home office in Valcourt, Quebec and it is pronounced Bome-bar-dee-ay (Bome with a long o as in "hoser&quot. In fact they get pretty upset if you call them Bomb-budeer like this redneck did at the first meeting.

Also, Bombardier is a HUUUUUUUUUUGE company. Their ATV's, sleds, and watercraft are a tiny part of what they make. They make world class high speed trains, high speed luxury jet aircraft, and tons of other industrial stuff.